La Sal Peak

The La Sal Peak was Fezzari Bicycles’ biggest bike launch up to that point. My work on the project spanned from the very beginning. During the development I helped refine the overall concept with the rest of the product team and provided input on the visual aesthetic of the bike. In initial production I created tests to verify quality control from the factory. My biggest contribution was with the launch strategy of the bike. I helped create the video and photo elements for the launch and worked with industry media to coordinate reviews and press releases.

I captured sound for the video and shot all the still images for the campaign.